We’ll handle your campaign print and fulfilment, saving you time and money.
Combining both digital and litho printing, along with versioning, variable data and personalised printing, we will become an extension of your business, providing the highest levels of care and attention we are known for.
Our quick guide to direct mail:
Even though email marketing has become very popular over the last few years, direct mail still carries weight with customers. A survey carried by Return Path revealed 70 percent of all spam complaints were about email marketers. Add spam blockers to this and you have a situation where many emails do not even reach an inbox.
Surveys have shown that direct mail is trusted more than email which is unsurprising taking into account scams, phishing, privacy and the threat to your computer. Direct mail is tangible, controllable and trustworthy.
Creativity and flexibility
Digital printing uses highly advanced technology for the inclusion of personalised information within promotions. If the data is available it doesn’t add a huge cost to the campaign. There has also been an explosion in the availability of distinctive, quality papers and unusual finishing techniques giving opportunities for creatives to produce something eye-catching and tactile, going beyond beyond the two dimensional screen and formatting constraints of email.
Try it and see
Email campaigns have been applauded for their try-it-and-see ability, but with short run printing you can test a sample audience and re-test after modifications before going for the longer run. So before you leap into your next email campaign, consider the impact on your customers’ inboxes.